Also in 2005, Turkish Silvers were introduced, an ultralight version positioned in strength below Turkish Gold "lights" and "full flavor" Turkish Royal. In 2005 Camel added its name on the cigarette paper and changed the filter color and design on its Oriental version, which was subsequently discontinued, but then reinstated. On July 1, 2000, an "Oriental" variety of Camel was introduced, followed by Turkish Gold, a regular cigarette, in 2000, and Turkish Jade, a menthol, in 2001. The tobacco blend of the non-American Camel contains less Oriental tobacco and a higher proportion of Burley. In 1999, Japan Tobacco International gained ownership of the rights to sell Camel outside the United States. In Europe, Camel is also a brand of cigarette rolling papers and loose cigarette tobacco, maintaining a top 20 roll-your-own rank in Northern Europe with yearly expansion into Southern and Eastern Europe according to the European Subsidiary's annual report. Murrow, whose usage of them was so heavy and so public that the smoking of a Camel no-filter became his trademark. Its popularity peaked through the brand's use by famous personalities such as news broadcaster Edward R. The iconic style of Camel is the original unfiltered cigarette sold in a soft pack, known as Camel Straights or Regulars. The brand's slogan, used for decades, was " I'd walk a mile for a Camel!" Another promotion was "Old Joe", a circus camel driven through towns to attract attention and distribute free cigarettes. They were advance-promoted by a careful advertising campaign that included "teasers" simply stating "the Camels are coming", a play on the old Scottish folk song " The Campbells Are Coming". Ĭamel cigarettes were originally blended to have a milder taste than established brands. Reynolds priced them below competitors, and within a year, he had sold 425 million packs. Reynolds worked to develop a more appealing flavor, creating the Camel cigarette, which he so named because it used Turkish tobacco in imitation of then-fashionable Egyptian cigarettes. Prior cigarette smokers had rolled their own, which tended to obscure the potential for a national market for a pre-packaged product. J." Reynolds, founder of the company that still bears his name, innovated the packaged cigarette. (right): 1915 ad from The New York Times, offering a money-back guarantee with the injunction, "Premiums or coupons don't go with Camels, because the cost of the choice quality tobaccos makes it impossible for us to give them" Two early Camel advertisements, (left): "The camels are coming!", a piece of a series prior to the brand release in 1913.
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